Wine Case Studies

Storica Wines: | Bringing Armenia's Wine Culture to American Audiences

Introducing Armenian wine to American audiences meant telling a story much bigger than the bottle. Working with Storica, FeastPR developed a communications program rooted in Armenia's ancient winemaking heritage, indigenous grapes, culinary culture, and emerging identity as a wine destination. Through national media outreach, educational initiatives, and immersive press trips, the campaign brought journalists closer to the people and places behind the wines.

Challenge & Objectives:

With minimal awareness of Armenian wines in the U.S., Storica sought to establish a compelling market presence. FeastPR’s mandate was to drive brand visibility through comprehensive media engagement, trade support, and digital initiatives.

Strategic Approach:

Brand Messaging: FeastPR crafted an in-depth press kit and a visually compelling brochure, “Alluring Armenia,” which detailed Armenia’s winemaking heritage, indigenous varietals, and Storica’s portfolio. These resources supported media relations, trade presentations, and consumer events.

Media Engagement: A targeted national media campaign supplemented with a virtual media tasting event as well as two immersive press trips to Armenia led to substantial media interest- generating articles in outlets such as Bloomberg Pursuits, Wine Enthusiast, Decanter, Full Pour, Forbes, Drinks Business, Paste Magazine, and Jancis Robinson, among others.

Digital Strategy: FeastPR executed a multi-faceted digital campaign to spotlight Armenia’s wine culture, including partnerships with influencers such as an Armenian-American chef. A deep audit of Storica’s website identified strategic enhancements to optimize SEO, improve content, and support e-commerce, helping drive both visibility and conversion.

Trade Support: Feasts guidance into Storica’s participation at events such as TexSom and Worlds of Flavor events further strengthened its relationships with distributors and industry influencers, positioning Armenian wines as a compelling addition to the U.S. market.

Results:

Storica’s increased media coverage, enhanced digital presence, and fortified trade connections have positioned it as the leading voice for Armenian wines in the U.S., establishing a foundation for sustained growth and market influence.

Wines of Greece & Wines from Santorini | Reintroducing an Ancient Wine Culture to America

Challenge:

Greece has one of the world's oldest winemaking traditions, yet its indigenous grapes and distinctive wine regions were relatively unfamiliar to American audiences. FeastPR helped bridge that gap through a national communications and education program connecting Greek producers with influential media, sommeliers, and consumers, building recognition for the wines and the places behind them.

Solution:

• Expanded digital outreach via an expanded multi-platform program. Launched first online wine webinar, organized numerous live twitter tastings with a range of producers, sponsored multiple wine blogger conferences, and directed social media content.

• Generated a multi-layered educational program for trade that included a partnership with the Guild of Sommeliers in major and secondary markets, a late night sommelier tasting and ping pong competition with winemakers, wine donations to the International Wine Center, sponsorship of trade events, and trips to inspire life long ambassadors.

• Launched a strategic sampling program that bolstered ongoing media outreach.

• Organized direct consumer education via in-store classes, food festivals, and first consumer grand tasting in NYC.

Results:

Social media activations across multiple platforms fostered significant buzz and growth of following and reach year after year. Greek wines have grown out of relative obscurity in the U.S. to become widely recognized for their uniqueness, high quality, and value. The surge in demand for Greek wines is demonstrated by their increasing presence on leading restaurant wine lists and in retail stores.

Total Media Impressions: 1,060,606,015

Champagne Lanson

Challenge:

Renew interest and excitement during a six month campaign for a fine Champagne brand in the height of the pandemic that had lost traction in brand awareness and sales among its peers. Increase awareness and excitement in order to strengthen sales during OND – the most important season of the year.

Solution:

• Created unique messaging around brand campaign "It's All About Love", highlighting its 260th anniversary in pitches to diverse national media that focused on its love of terroir, tradition, innovation, entertaining, & people.

• Organized 2 interactive online tasting of Lanson's range of Champagnes for 28 top media iacross the U.S:

  • International Champagne Day tasting with with celebrated winemaker Herve Dantan, while in France for harvest

  • Champagne & Charcuterie demo - partnering with Trois Petits Cochons and featuring Chef Diego Rivera of the iconic Racines Wine Bar in NYC

• Facilitated Lanson’s hosting of the virtual Champagne Happy Hour for New York Champagne Week

• Enacted a strategic sampling program that bolstered ongoing media outreach and coverage.

• Partnered with a key lifestyle influencer on dynamic holiday campaign.

Results:

The campaign refreshed and reminded media mindsets across the country about this iconic champagne producer, setting the stage for their revitalized presence in the United States.

Total Media Impressions:  3.2 Million